Not Your Usual Checklist of Effective Pitch Deck


  • Use story to captivate

The aim of the pitch is to create interest and excitement in your audience. Weave an interesting story about your startup; don’t just list out the facts. The best way is to narrate a 3 minute story about what’s wrong, what the inevitable solution is, how your product is that solution and how your company is going to succeed.After this compelling story, you can expect your meeting to flow in a more conversational way.

  • Use one headline per slide, with one subhead if needed. Include visually fascinating graphics & images.

  • Use consistent font, size, color and header style throughout.

  • Send the PDF of the pitch in advance to the investors. PDF ensures your presentation style remains intact.

  • Present a demo of your product in the meeting. Showing is so much better then telling.

  • Highlight traction. Early signups, downloads of your app, paying customers are all a sign that you have more than just an idea and the investor would not like to miss this gravy boat.

  • Keep your deck up to date. Make sure it is carrying the most recent info and metrics about your company.

  • Know your metrics like the back of your hand. Because you will have to answer one or two questions about them anyway.

  • Mention IP if it is relevant to your business. This basically says that you have a proprietary technology that cannot be replicated by others, which levels up the confidence while investing in your startup.

  • Make yourself the focus of your pitch, not your pitch deck. Have the confident body language of a CEO who knows his business.



  • Do not exceed ~20 words per slide. If they are reading, that means they are not listening to you.

  • Don’t make the deck more than 15-20 slides long. If you need to convey more information, include it as an appendix.

  • Don’t use small fonts. You don’t want someone interrupting your flow asking what is written on the slides.

  • Don’t force the investor to download your deck from Google Docs, Dropbox, or some other online service. You are adding a barrier to the investor actually reading it.

  • Don’t use a lot of jargons that the investors may not understand immediately.

  • Don’t underestimate or belittle your competition.

  • Don’t rely on the internet. Do not use resources that are dependent on live connection for in some places you might not get any. Bring all your stuff in pen-drive.

  • Don’t read word by word from your slide. It is frustrating and boring. It keeps you from making eye contact with your audience and make you seem less confident.

  • Don’t come unprepared. It is difficult to get meeting with the VCs and you don’t want to squander it away. Anticipate possible questions and practice yourself answering them. Rehearse your opening and closing statements.


On the D-Day, stick to the point. Come ready to kick some butt. Hopefully your compelling story would make the investors fantasize about your ability to make them billions, and invest in your startup.


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