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There are questions that every SaaS entrepreneur needs to answer for their sales process to build and scale up.

How to convert prospective customers into paying customers? How to convince them to register? How to convince them to use your products versus somebody else? There may be only few...

Buzzfeed today generates millions of visitors every month, mostly led by their well-crafted and extremely powerful headlines. What content marketers have come to realize is that if they fail to generate a powerful and clickable headline for everything they write, any other marketing step t...

Facebook claims to have over 40 million pages of small businesses on its platform. While it does offer a plethora of advertising solutions for them to fit literally any kind of budget, one can not undermine the value of organic growth and reach. Given the shoe-string budgets, SMEs and indi...

'Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies. The result is a new commercial reality—the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude'.

Over thirty years...

Churn refers to the attrition rate of your customers. It basically means how many customers leave during a specific time period, which means how much revenue you lose. It is a critical KPI, right up there with the revenue.

During early stages of your startup, churn does not have a serious e...

SaaS is a whole different beast compare to the traditional businesses. Traditional metrics do not do justice and fail to capture the key data points that drive SaaS performance.

(Metrics presented below could be applied to any subscription based business.)

In SaaS and other recurring revenue...

Many organizations face a difficult time in defining a compensation plan for sales people that aligns the interests of the company and the people. Even more so, when it’s a startup trying to work on subscription revenue model.

The basic objective of any sales compensation plan is to align t...

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