Think like a consumer for a second here, you are at a department store and you want to buy Salt. There is a department store labelled Salt that costs a few bucks lower than a branded one. How does one choose? What are the things to consider when buying one of the two- you might have had better experience with the branded one, one can be healthier, one may be better packaged. The question you need to ask is how the branded one justify the higher price of a few bucks to you. There are no universal...

You have the idea for the next big thing that’ll revolutionize the world? Unless you are Jack Ma(the solo founder of China’s most valuable startup, Alibaba) you need to find company to help translate your vision into reality.

Any successful startup needs ‘a hacker, a hustler and a hipster’. Chan Chaiyochlarb, in an interesting article, shows some quick research he did to determine the number of cofounders in well known and successful startups, which came to 2.09. Now finding your 2.09 co-founders...

'Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies. The result is a new commercial reality—the emergence of global markets for standardized consumer products on a previously unimagined scale of magnitude'.

Over thirty years ago Harvard’s Theodore Levitt wrote this still very relevant sentence about the global expansion and demand for products worldwide.When it comes to building a global empire there is no 'one size fits all' polic...

Pricing is a matter of perception. Lets see how you can hack your way to higher conversion while also increasing the price.

1. Magic of 9

Marketers have used the magic of 9 for way too long. Look at the conversion rate of Gumroad. 

You’ll notice that prices ending in .99 have higher conversion rates than prices ending in one cent higher.

Today $5 has become the modern equivalent of 99 cents. The sites like Fiverr work on the same principle.

2. Reduce the left digit by 1

In the above chart, you’ll also...

Mistakes in the pitch deck

1. Unrealistic growth projections

Founders know that any financial projection for early stage companies does not makes sense. There are too many variables, which make the projection inaccurate 99% of the time. However, this projection helps investors understand how you think about your business and what are the assumptions that need to hold true for you to grow fast. If you project a revenue growth that is completely out of sync with other startups in the industry, unles...


  • Use story to captivate

The aim of the pitch is to create interest and excitement in your audience. Weave an interesting story about your startup; don’t just list out the facts. The best way is to narrate a 3 minute story about what’s wrong, what the inevitable solution is, how your product is that solution and how your company is going to succeed.After this compelling story, you can expect your meeting to flow in a more conversational way.

  • Use one headline per slide, with one subhea...

Churn refers to the attrition rate of your customers. It basically means how many customers leave during a specific time period, which means how much revenue you lose. It is a critical KPI, right up there with the revenue.

During early stages of your startup, churn does not have a serious effect. 4% churn on a customer base of 100 means you are losing 4 customers every month. You can easily find 4 new customers to replace them. However, when you grow big and have, say a million customers, 4% chur...

SaaS is a whole different beast compare to the traditional businesses. Traditional metrics do not do justice and fail to capture the key data points that drive SaaS performance.

(Metrics presented below could be applied to any subscription based business.)

In SaaS and other recurring revenue businesses, the revenue is realized over an extended period of time. However, the investment for customer acquisition is upfront.

Let’s see what happens to negative cashflow when the business starts performing...

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